Who’s your Sober Bob?

The Who’s Your Sober Bob? campaign encourages Territorians to not drink and drive and use a designated sober driver to get home when they have been drinking.

The aim of the campaign is to reduce and prevent alcohol-related road trauma on Territory roads. 

Who’s Your Sober Bob is about thinking ahead and planning how you will get home safely before you go out.                                                           

Sober Bob is someone who is willing to get you home safely and may not necessarily be the person you are out with. Sober Bob is not only a mate, they can be the bus driver, taxi driver, mum, brother, girlfriend, or uncle.

This year’s campaign focuses of four key themes:

Campaign tactics include: bus wraps, posters, magnets, bar runners, coasters and print, digital and outdoor advertising.

If you require further information or promotional material please contact the Road Safety team on 8924 7019 or email roadsafety@nt.gov.au.

sober bob bussober bob promotional items

Background

Drink driving remains a major issue for all Territorians. The problem is particularly highlighted around seasonal events such as Christmas, Easter, major community events and long weekends.

A blood alcohol reading of .05 doubles your risk of being involved in a crash.

The concept of a designated driver campaign has run with success across other Australian States and Territories for many years. In the Northern Territory, it takes the form of a designated driver called Sober Bob, with the key message being Who’s Your Sober Bob? The question is designed to prompt those intending to drink as well as family or friends who are not attending to think about a safe way home before they head out. Various versions of this campaign have been run in the NT since 1997.

The Who’s Your Sober Bob? campaign is conducted with the support and assistance of the Australian Hotels Association Northern Territory (AHA NT) and RADD (Recording Artists Actors and Athletes Against Drink Driving).

Businesses that support Sober Bob

The effectiveness of the Sober Bob program is greatly improved by the willingness of licensed premises and stores to promote the campaign. Road Safety would like to applaud the establishments who promote the Sober Bob concept all year round.

RADD - Recording Artists, Actors and Athletes against Drink Driving

RADD have promoted Northern Territory and Sober Bob road safety through several television and radio commercials. See the television commercials on the RADD YouTube Channel.

Remember if you are going to drink, don’t drive!

Last updated: 28 November 2017