Respect Your Driver - Campaign Materials
The Respect Your Driver campaign was launched on 29 March 2019 at TIO Stadium by the Department of Infrastructure, Planning and Logistics and local bus operators Buslink and Territory Transit.
The campaign aims to raise awareness of appropriate behaviour when travelling on public transport and interacting with bus drivers by personalising the stories of local bus drivers and reminding passengers that they are just like them: they just want to do their job and go home to their families safe and happy.
Campaign ambassadors from Recording Artists, Actors & Athletes Against Drink Driving (RADD) include local NT AFL stars Shannon Rioli, Ben Rioli, Phillip Wills, Lauren O’Shea and Amy Chittick.
Posters and stickers with the key messages “Respect is a Two-Way Street”, “A Little Bit of Respect Goes a Long Way” and “Your Driver Deserves a Fair Go” have been rolled out on buses, at bus stops and at interchanges across the network in Darwin and Alice Springs. TV, Social Media and Radio advertisements are also featured across select TV channels and radio stations as well as the Department and RADD web pages. These materials can be found below.
NTG Radio Ad
Recording Artists, Actors and Athletes Against Drink Driving (RADD)
Buslink worked with RADD to develop an initative with local NT talent to compliment the Respect Your Driver Campaign.
Shannon Rioli - NT Thunder
Ange Foley - NT Thunder
Amy Chittick - NT Thunder
Ben Rioli - NT Thunder
Philip Wills - Nightcliff Tigers
Last updated: 02 July 2019